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We had quite a few conversations with some prospects in the past few weeks about moderating user content.
As a first instinct, our fear will drive us...
We had quite a few conversations with some prospects in the past few weeks about moderating user content.
As a first instinct, our fear will drive us to want to make sure we see ALL content before it gets posted. For small-medium businesses and organizations, this adds significant cost to your effort to enable an online social tool for your members/customers.
As an alternate, we suggest Simply Monitoring as a more viable alternative.
Your community members can help you police and monitor for abusive postings. Let them alert you when there is such content that needs your attention.
Yes, such content will be exposed on your community site for a period of time. But in cases of small-medium sized communities and especially for closed communities, the consequence is probably not significant enough to prevent the opportunity for the business/organization to employ online social tools. You should not fear that it will happen. You only need to evaluate if the consequence of such incidents is material enough to fear it.
We believe that while online social tools carries some risk, the benefit that can be derived far outweighs the consequence of the risk of the occurrence of abusive content.
These discussions have generated an idea for an improvement for our Orbius Platform. In the near future, we will be building an "abuse content monitoring system" that will selectively quarantine content that may be suspected of being abusive.
But nevertheless, Orbius Platform lets community administrators experiment with various degrees of openness of their community that fits their comfort level. Over time, the administrator can choose to allow more flexibility for their members to post content.
Start with baby steps! Don't let fear be an obstacle to using social tools to improve your business or organization relationship with customers/members.
C.H. Low
CEO, Orbius Inc.
Many of those responsible for social media/ social commmunity projects often asks, where do I start?
The best place to start is with a goal of researching...
Many of those responsible for social media/ social commmunity projects often asks, where do I start?
The best place to start is with a goal of researching and listening to your customer/stakeholders. See this for a good example of listening.
Unless you are a large brand or have a target customer base that is already aggregated like on Facebook or mySpace hat you can join/tap, a small-medium size brand or business will need to create such a place yourself. Platforms like Orbius can help you get started quickly and affordably.
The community you need to build may take more time and need more effort before your see the result you want.
If you decide to interact, you may ask what tools should I use/provide? You may...
a) Start with a Blog but only if you have something to say that is beneficial to your customers. Blogs should be communicating your thoughts, position, understanding or questions to be posed to your customers.
b) If you are still researching, use our Ask the Expert module to allow you to safely receive questions directly from your customers.
c) Implement the Discussion Forum in your community on Orbius.
d) If you have more directed purposes, you may use of Idea Factory to solicit and get feedback on ideas on how your products or services can be improved for your customers.
e) Create a private focus group of your most ardent customers and ask them directly.
There is no ONE right way. Each business and organization is unique in its situation and goals. But the one universal right method is to begin with steps that will allow you to provide value to your customers when they give you their comments/suggestions.
So if your customers does not have a place to tell you, you should consider creating a place that they can tell you and that you can listen.
It will be the beginning of a beautiful relationship.
C.H. Low, CEO, Orbius
Smallbiztechnology.com interviewed Orbius as a solution for small-medium businesses exploring Web 2.0 in this article: Social Media: Create Your Own Community...
If you agree, please vote for Orbius.com as a killer startup at www.killerstartups.com.
Thank you.
C.H. Low, CEO
If you agree, please vote for Orbius.com as a killer startup at www.killerstartups.com.
Thank you.
C.H. Low, CEO
Troy Dreier posted an article Orbius: Social Computing for Businesss in Intranet Journal on Dec 2nd, 2008.
We'd like to highlight that "Orbius is designed...
Troy Dreier posted an article Orbius: Social Computing for Businesss in Intranet Journal on Dec 2nd, 2008.
We'd like to highlight that "Orbius is designed for natural organizations for which there is a need to control the privileges of the different groups of the organization, where the members also come together for the purpose of idea generation and not just for fun."
As Trol leads in the article, social networking is not only for just the INTERNET, it is also useful for INTRANETS
C.H. Low, CEO, Orbius
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